As an SEO Content Strategist at Adobe Express, I partnered with product and marketing teams to develop scalable content strategies that attracted new users. I managed a team of writers, led web experience initiatives, and helped launch thousands of SEO-driven landing pages, including experiences featuring generative AI capabilities that are reshaping how people create content today.

More recently, I joined Apple as a UX Copywriter, partnering with designers, product managers, and engineers to craft clear, user-centered content and contribute to thoughtful product experiences through cross-functional collaboration.

Before that, I worked as a Content Strategist and Product Copywriter at Weee!, supporting both the community and product teams. I partnered with product designers to craft UX copy and led the creation of an interactive, community-based video-sharing platform for the brand's top creators and loyal fans. Additionally, I drove the content strategy for community events, boosting sales while increasing both the quality and volume of user-generated content.

With experience writing across tech, consumer products, cannabis, manufacturing, and beauty, I bring a curious mindset and a thoughtful, user-centered approach to every content and product experience I help create.