As an SEO Content Strategist at Adobe Express since 2022, I collaborate with product and marketing teams to craft scalable strategies for attracting new users. My responsibilities include managing a team of writers for content development and spearheading web design initiatives that support business goals. At Adobe, I played a pivotal role in the launch of thousands of SEO-driven landing pages, with some of them including innovative generative AI features that are reshaping how we create content today. 

Before that, I worked as a Content Strategist and Product Copywriter at Weee!, supporting their community and product teams. I partnered with product designers to craft UX copy and led the creation of an interactive, community-based video-sharing platform for the brand's top video creators and loyal fans. Additionally, I drove the content strategy for community events, which boosted sales while improving both the quality and volume of user-generated videos on the platform.

With experience writing for diverse industries—including tech, cannabis, manufacturing, and beauty—I bring a curious mindset and a fresh perspective to every copy and content strategy project.

When I'm not crafting copy or collaborating with teams, I'm designing new stickers and pins for my Etsy shop, COOLGRLSTUDIO.