UX Writing
I crafted UX copy for push notifications, and new feature announcements, aligning product messaging with business objectives.
Restaurant-To-Go: Plan Ahead 🥡
Context: Live life boldly through every first bite. With Plan Ahead, customers can order ahead and schedule food delivery. Even if that first bite is planned ahead for 7:35 pm tomorrow evening. If you can’t wait, get grubs delivered ASAP.
Goal: To educate. We want our users to know that as a restaurant delivery service, we do more than just on-demand deliveries. They can schedule food deliveries days ahead with the “Plan Ahead” feature.
USP’s include: extra deals and access to an even wider variety of restaurants.
Curated Video Discovery 🚀
Context: Nested in the Weee! e-grocery app is a community video-sharing platform that empowers users to share recipes using products purchased from the app.
Goal: To curate a personalized video-watching experience. Based on recent order history and likes, we let users know that we’ve curated relevant video content for them to watch. I wrote the push notification copy, "Watch community chefs make your favorite dishes.” The present-tense voice reinforces relevancy.
